Imagine that you are a new start-up or an existing small business and feel that you want to build a new website, but don't know whether or not to hire a web designer or try to design the site yourself using an online site builder like One.com, Weebly.com or Wix.com. If you've thought seriously about having a new web site then you really should consider the hiring a pro. web designer option along with the DIY option and look are the pros and cons of both options.
For many reasons that I will go into greater detail about below, using a web site builder as a shortcut to building your new site is a really bad idea that can (IMO will) have a negative impact on your business and your business' public image. If you consider thinking of your new website as a digital version of a traditional shop front premises, then using a One, Wix or Weebly site will be a bit like asking your valued customers not to take your new shop seriously. Here are six reasons why your business' new site should never be built using an online web site builder.
1. Flash is bad for SEO
Many web site builder web sites are created using Flash. The problem with Flash is that web site sbuilt with it are not Search Engine friendly. This is because Flash web site consists of pages that are built using a languaged called ActionScript. In the eyes of the a search engine like Google or Bing, a Wix or Weebly website are invisible because their pages don't contain any HTML (the language of the internet). When Google or Bing crawl your web site so that they can understand and index your website's content it sees no HTML and only Flash ActonScript and so has no way to work out what you website is all about.Nowadays Google inorder to encourage web designers/developers to adhere to World Wide Web Consortium (W3C) standards goes out of its way to ensure that websites written in HTML 5 (and CSS 3) are ranked higher than thse that are not.
2. Lack of Credibility
If you are considering he DIY option and using a web site builder to build your new site then you should also pay close attention to the people who will be visiting your website. It quite likely that they will notice the unprofessional DIY 'cookie cutter' design quite easily. Most free website builders will promise high Google page ranking, but the reality is that the only thing these websites are guarantee to do is to give your valued visitors a poor user experience.
While they have improved in recent years a One, Wix or Weebly site will never be able to compete with a customized, well designed, web standards compliant, user-friendly site free of banner ads that are obvious red flags when it comes to assessing the credibility of any website. While online web site builders may offer hundreds of different templates, many of them can look amateurish and unprofessional and so can't really compete with a custom-designed built from scratch website.
3. Unfriendly URLs
Websites that are built with web site builders often have odd not easy to remeber URLs like www.username.wix.com/sitename. The types of unfriendly URLs are unprofessional looking, and are highly likely to reduce your credibility as a business and put off visitors from using your website.
4. Annoying banner ads
If you choose to create a Wix or Weebly site using their FREE option, your site will be plastered with ads that say I created my website with Wix.com. Click here to create yours! While this may be acceptable if you are a charity or creating a keep and cheerful persoanl site, If you are running a legitimate business and have ads like these all over your website, then visitors will most likely not take your business seriously or trust you. When you design a website, user experience should be your No. 1 priority. If your website annoys, confuses, or is diffiicult for visitors to navigate, you should seriously consider re-designing to in order to improve their experience. If you don'tthen you will almost ceratinly pay the price in terms of low visits. poor conversions and so reduced turnover.
5. High cost over time
While hiring a web developer might cost you a lot initially, you only have to pay a one off fee. With site builders, you have to pay a monthly subscription costs forever. What's more, site builder companies often offer plans that start off free, but do not stay that way. After the discount period is over, the monthly subscription cost shoots up by a substantial margin, leaving you overpaying for an extremely mediocre website.
6. Web Site Builders don't care if your business succeeds or not
Those who operate and make these website builders do not care about your business or value its success. On the other hand, if you go with a professional web design freelancer or agency, they will try hard to ensure the success of your website. They will also work with you and tailor your website design to your needs and your business.
Site builders are quick and easy to use, but they do not create websites that are very visually appealing or functional for the user. Therefore, if you are looking to develop a website for your business, it is best advised to stay as far away from site builders like Wix and Weebly as you can.
Don't fall for their promising rhetoric because it is more than likely that you'll end up disappointed with their product. The best thing you can do is bite the bullet and hire a real web designer to make your business shine online. Instead, opt for a responsive and custom-designed website.